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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone, by Drew Eric Whitman
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Review
"Wow! Simply the most powerful advertising toolkit I've ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he's clearly done his homework--I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error."--Richard Bayan, author of Words Tha-t Sell"Cashvertising is a virtual blueprint for persuading the consumer mind. It's fast, fun, and a must-read for businesses in all industries."--Roger Dawson, author of Secrets of Power Negotiating
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About the Author
Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California. Visit the author's site for more info at cashvertising.com.
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Product details
Paperback: 208 pages
Publisher: Weiser; 1 edition (November 15, 2008)
Language: English
ISBN-10: 1601630328
ISBN-13: 978-1601630322
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
254 customer reviews
Amazon Best Sellers Rank:
#11,348 in Books (See Top 100 in Books)
One of the best marketing books I have ever read!I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book. If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck.
I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. To paraphrase the Thomas Edison quote at the end of the book, I didn't know one millionth of one percent. Reading this book gave me a much more in depth view of the science of advertising. I'm going to apply these tips to writing even better copy. Thanks Drew.
UPDATED REVIEW: While I really liked the beginning of this book and found it had a lot of good information, the more I read the more I found it really outdated. I feel like it's written based on the "hard sell" - not a more contemporary approach of providing value and educating your customers and letting them come to you - in the "inbound style" of marketing. Definitely not geared for the online world of marketing that's effective today.Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read..
Do you desperately want to destroy your competition in the local marketplace? Yes!!! Creating dyanmite ad copy is quick and easy after reading Drew Whitman's Cashvertising. Drew's million dollar playbook is jam packed with ad agency secrets. Drew delivers super easy techniques to transform your advertising today. Yes today! Apply these secrets and your competition won't know what hit them.Drew tackles the:8 Biologically Programmed Desires9 Secondary Human Wants17 Foundational Principles of Consumer Psychology41 Proven Techniques to Selling Anything to Anyone4 Step Recipe for Using Fear in Your Copy6 Weapons of Influence22 Potent Headline Starters6 Copy Lures7 Best Types of Photos to Use4 Ad Positions that Matter7 Online Response Boosters10 Most Effective Multi-ad Formations22 Response Superchargers9 Ways to Convey Value13 Ways to Make Buying Easy11 Ways to Boost Coupon Returns46-Point "Killer Ad" ChecklistDrew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills.And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars.
Cashvertising is a must-read for anyone who buys, sells or creates advertising. It's the "secret sauce" for how to speak into the "buy now" psyche.Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will.
This is a very easy to read book. I am just getting into marketing and this offers lots of useful tips and psychology.
Every once in a blue moon you stumble across a hidden gem on Amazon on copywriting. This is one of those books where you can open any page up and immediately read practical tips to take your copwriting to the next level.What I appreciate most from reading this book are the many references to research on how people think and act. This is not just another book filled with "theoretical" ideas. This book is packed with real world examples and how they relate to the mind of the reader. I am constantly reaching for this book as a reference. I will definitely need to purchase this book as a Kindle edition to have on hand for my computer.For $10 bucks this is a steal. There are other copywriting course on the internet that cost 10 times the amount of this book and are not nearly as good as this one.
Hats off to Drew!I've read a ton of books on marketing - both digital and hard copy.This one is an exceptional resource that took exhaustive levels of experience and research to author. This is one of the best marketing books I've read & I think I need to re-read it several times (although I will probably need to buy a new copy since I've underlined so much in the first copy I've bought).It's truly a 'gem' in my treasure collection of books.There are so many topics that Drew condenses into simple, concise, fluff free, & to the point nuggets of wisdom on a ton of topics relevant to marketers & advertisers.Drew simply blew me away with his level of experience. I bought the book based on the reviews I read here, and now that I've read it myself I wanted to expand this books popularity since it over-delivered.Happy advertising!Randall
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